U3 is computer coding for the word, “love” because the store was built and is running from the heart. Our products consist of both new and vintage clothing as well as reconstructed clothing. Our store owner, influencer and leader, Yue Shi, has been a fashion buyer for the past 10 years and became inspired to start her own Toronto-based store to share her style to the local community and has grown from a boutique shop to online and worldwide.


 We hope to inspire you through fashion to love, express yourself and carry your own legacy of life through love. We’re not just a clothing store, we are art.