HUDIEGONGZHU

London-based label HÚDIÉGŌNGZHǓ (Princess Butterfly) reinterprets the aesthetics that defined the 1990s and 2000s — bedazzled, ostentatious looks that were not long ago lambasted but are now points of pride. Seemingly in response to years of Western brands defining “cool,” HÚDIÉGŌNGZHǓ finds its inspirations out of elements that were once considered tacky and then reinvents them into aggressively feminine garments.